We had to compromise on most of our pre-conceived thoughts of what our marriage was supposed to look like. In the end, we were still able to have a lovely day. Does it matter that we had to go with a option here or there? Not so much. We remember what the band made the air feel like, and how the flowers looked, how the photographs came out, how the cake tasted.
For instance, if you are doing a shoot at a corporation and you hear the Director of Marketing discussing they need a different video for a related service or product, you need to telephone the person that hired you (if they are not already on the shoot) as soon as you get a break to inform them that you overhead this info.
Talk to your viewer/audience - Your go now corporate video production isn't about you it is about your viewer. Each question and be relative to your target audience and framework of this video should have this in mind.
Many people in any business (especially video production) believe that good decisions are based on truth. Good decisions are based on opinions. You can use your skills and abilities to bring the concept if you begin with a hunch that's based around instinct and experience.
Write an article about your product and submit it. Add a link to your video. Let folk see what you've been writing about.
While there are ways of automating some of this. Early in the process you simple can't beat actually going to people's sites that relate to yours. Joining in conversations on blogs click this link and forums, and generally being an asset to the discussions. Using your name and selectively a connection back to your own site where possible.
But, as print advertising? I feel that as time goes by, it will retain its importance in the marketing mix. In actuality, I think as the media that thrive on it and contain it, will continue to be forced to evolve, it will become more segmented and targeted.